🌱 We're building the Sodate app, which knows your plant's season better than a fixed reminder. See features & pricing (coming soon)
Native · North America Last verified Aug 11, 2026

Black-Eyed Susan

Pollinator gardens Dry sunny borders Meadow and prairie planting Wet shaded corners Rich over-fed soil

Rudbeckia hirta, the black-eyed Susan, is a bristly-leaved North American prairie native with golden-yellow ray petals around a dark chocolate-brown cone, flowering hard from midsummer until the first frosts.

On this page
    TL;DR

    Black-eyed Susan is a prairie native that thrives on neglect: full sun, ordinary or poor well-drained soil, no feeding, and little water once established. It flowers from midsummer to frost and is a heavy pollinator draw, then feeds finches on its seed heads over winter. Non-toxic to pets and people. Very easy from seed, and it self-sows to keep itself going. Typically $6-$18 a plant.

    Key facts

    • Native to the prairies and open ground of central and eastern North America, and now naturalised far more widely.
    • It flowers relentlessly from midsummer to first frost, one of the longest bloom seasons of any native perennial.
    • Drought-tolerant and happiest in lean soil; rich, fertilised ground makes it floppy and short-lived.
    • Left standing, the dark seed cones feed goldfinches through winter.
    • Non-toxic to cats, dogs and humans.
    Non-toxic
    to cats & dogs
    Jun-Oct
    flowering season
    Drought
    tolerant once rooted
    $6-18
    typical US plant price

    Care requirements#

    Plant typeShort-lived perennial or biennial, often grown as an annual; hardy USDA 3-9
    Native rangeCentral and eastern North America, in prairie, meadow and disturbed open ground
    Light needsFull sun. At least six hours; it stretches and flops in shade
    SoilAverage to poor, well-drained soil; tolerates clay far better than most prairie natives
    Soil pH6.0-7.5, adaptable across slightly acidic to neutral
    Water needsWater through the first season, then only in extended drought
    Spacing30-45cm apart for airflow
    FertilizerNone needed; feeding produces weak, floppy stems and fewer flowers
    DeadheadingDeadhead through summer to extend flowering, then leave late heads for seed and birds
    Winter careLeave stems standing for finches and overwintering insects; cut back in early spring
    Wildlife valueHeavy nectar draw for bees and butterflies, a larval host for silvery checkerspot, and winter seed for finches
    ToxicityNon-toxic to cats, dogs, and humans

    Growth & propagation#

    Mature size60-90cm tall and 30-45cm wide
    Growth rateFast: often flowers in its first year from an early spring sowing
    LifespanShort-lived, typically 2-3 years, but it self-sows persistently
    Propagation methodsSeed, surface-sown; cold stratification improves but is not essential for germination
    Propagation difficultyVery easy. Among the simplest native perennials to raise from seed
    Self-seedingSelf-sows freely, which is how a planting sustains itself long-term

    Common problems & troubleshooting#

    SymptomLikely causeFix
    Dark brown or black leaf spots spreading upwardSeptoria or angular leaf spot, common in humid summersSpace plants for airflow, water at the base rather than overhead, and remove affected foliage
    White powdery film on leavesPowdery mildew in crowded, humid plantingsThin the planting and improve air circulation; it is disfiguring rather than fatal
    Tall stems flopping overRich soil, over-feeding, or insufficient sunStop feeding and grow in leaner soil and full sun
    Plants disappear after two or three yearsNormal short lifespanLet seed heads mature and self-sow, or resow every couple of years
    Distorted growth and green flower centresAster yellows, spread by leafhoppersNo cure. Remove and destroy affected plants to protect neighbours
    Coming soon

    Some plants want you to do less

    Sodate separates the plants that need attention from the natives that thrive when you leave them alone.

    Learn more →

    Seasonal care#

    Spring
    Cut down last year's stems and sow fresh seed; self-sown seedlings appear now.
    Summer
    Flowering begins in earnest by midsummer and continues; deadhead for more blooms.
    Autumn
    Flowering runs to frost; stop deadheading so seed heads can mature.
    Winter
    Leave the dark cones standing for goldfinches and insect shelter.

    Varieties & cultivars#

    VarietyDistinguishing traitNote
    R. hirta (straight species)Golden petals, dark brown coneBest for pollinators and self-sowing
    'Indian Summer'Very large golden flowers to 15cmAward-winning and widely grown
    'Cherokee Sunset'Mixed bronze, orange and mahogany semi-doublesShowy but less useful to pollinators than singles
    Rudbeckia fulgida 'Goldsturm'Longer-lived true perennial with smaller flowersA different species often sold under the same common name

    Buying checklist#

    • Choose the species or single-flowered cultivars for pollinator value
    • Foliage free of spreading dark leaf spot
    • Compact bushy plants rather than tall, stretched, pale growth
    • Confirm neonicotinoid-free if the plants are for a pollinator garden

    Pricing by region#

    RegionPrice rangeTypical unitBasis
    US$6 – $181 gallon potNursery + native plant sales
    UK$7 – $202L potGarden centre retail
    India$2 – $8potted plantNursery retail (grown as annual)
    Australia$8 – $20150mm potNursery retail
    Canada$8 – $201 gallon potNursery retail (native)
    What drives the price: Named cultivars vs. the straight speciesPot sizeSeed packets cost a fraction of potted plantsMeadow seed mixes are the cheapest route for large areas

    USD figures are approximate conversions for comparison; switch the dropdown to see each region's actual local-currency listing price.

    Often confused with#

    Purple coneflower (Echinacea purpurea): Same prairie habitat and daisy form but with pink-purple petals and a raised spiny orange cone; black-eyed Susan is yellow with a flatter dark brown centre.
    Rudbeckia fulgida 'Goldsturm': Nearly identical flowers but a true long-lived perennial with smoother leaves; R. hirta is bristly-haired and short-lived.

    Name confusion warning#

    !

    'Black-eyed Susan' also refers to the unrelated climbing Thunbergia alata (black-eyed Susan vine), a tender vine with completely different care. Rudbeckia hirta is the prairie perennial.

    Where it's actually grown#

    Commercial stock is seed-grown by perennial nurseries and wildflower seed producers across North America and Europe; it is a staple of prairie restoration and roadside seed mixes.

    Import & biosecurity restrictions#

    RegionNote
    USNative and unrestricted; the state flower of Maryland and a mainstay of native seed mixes.
    CanadaNative across much of southern Canada and unrestricted; hardy to zone 3.
    UKImports need phytosanitary paperwork; commonly grown as a garden annual or short-lived perennial.
    AustraliaLive plant imports restricted under biosecurity law; seed and plants are available domestically.
    IndiaNo specific restriction; grown as a cool-season annual and in hill stations.

    Similar plants

    Ranked in these guides

    Did you know?

    To a bee, the flower does not look plain yellow at all: the petal bases absorb ultraviolet light while the tips reflect it, painting a dark bullseye around the cone that is invisible to us and unmissable to a pollinator arriving from above.

    Frequently asked questions

    Is black-eyed Susan toxic to cats or dogs?

    No, Rudbeckia hirta is non-toxic to cats, dogs and humans.

    Do black-eyed Susans come back every year?

    Individual plants are short-lived, often lasting two or three years, but they self-sow so freely that a planting sustains itself if you let the seed heads mature.

    How much water does black-eyed Susan need?

    Water through the first season, then only in extended drought. It is a drought-tolerant prairie native.

    Should I deadhead black-eyed Susans?

    Deadhead through summer to prolong flowering, but stop in autumn so the seed heads can feed goldfinches and self-sow.

    Why are my black-eyed Susans getting black spots on the leaves?

    Fungal leaf spot, common in humid weather and crowded plantings. Space plants out, water at the base rather than overhead, and remove affected leaves.

    Let native plants be native plants.

    Sodate turns your plant's light, season, and place into a daily quest list. Currently in development.

    Track this plantSodate (coming soon) See Sodate